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SEO audits I did

A couple of audits I conducted and what was particularly interesting about them.

LA Pump

I conducted an audit of LA Pump's website and identified several areas for improvement, all of which fall into the 'easy wins' category.

 

These changes could yield significant results, particularly as the company doesn't face too many direct competitors.

 

Additionally, I demonstrated how other successful websites in this niche e-commerce market organize their content, and used examples from our own store to show the potential impact these improvements could have.

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Click here to open the audit (Google Drive link).

Luxe Vibes Boutique

During another audit I conducted, I addressed several concerns from the site owner, including website speed issues, a decline in revenue, and a particularly peculiar problem: the site wasn’t appearing in search results when its own name was entered as a query.

 

I recommended working on fixing broken links and expanding the site structure as potential solutions, which could not only resolve the visibility issue but also help reverse the decline in traffic.

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Click here to open the audit (Google Drive link).

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